The never before - Y-fi Stitch.

The Y-Fi stitch is protected under the Trademarks, Patents & Designs Act and owned by Kewal Kiran Clothing Limited.

Innovative, versatile, pragmatic and energized - Generation - Y. A generation that has redefined living life to a technological tipping point. Innovators themselves, Generation-Y has their wants as their needs. A generation that has made manufacturers and marketers toss all old tricks away. A generation that says ‘I dress for the image of me’. Every I in this universe is unique. Creating a style product for this unique ‘I’ is as tough as defining the individual ‘I’ for the person.

After consistently working on styles based on fabrics, washes, cuts, designs & embellishments, the brand looked inward and re-invented the delicate art of filling the sewing holes with a design element. A pioneering sewing-stitch that adds excitement and style to the apparel. A designer stitch with 60 warp and 60 weft, having 60 counts for each thread in 60 seconds, sewing creative fashion with the good old needle and thread.

The appeal of the denim changed by just adding an innovative stitch. A stitch that is macho in looks and 'macho'er in performance. A whole terrestrial rugged appeal to the tough looking denim. Available in over ten styles with variations in colour, wash, feel or fit, there is one Y-fi as unique as you.

On February, 20 2010, The Y-fi collection will be avialable at all LawmanPg3 Exclusive Outlets in Mumbai and at all K-Lounge stores. The preview of the innovative Y-fi Stitch begins from 13th February, 2010. View images of the stores and visit the store to get your own Y-Fi wear.

Lawman Pg3 is available online at www.lawmanpg3.com.