killerBrand

Launched in 1989, “Killer” is one of the brands in the premium men’s’ wear segment. This brand is targeted to the customers between the age group of 16 to 25 years. Killer Jeans is one of the largest selling denim brands in India. The designs of Killer are synonymous with the rebellious streak of youth. In 2002, generation gaps were lowered and so were the waistlines. Killer introduced Low Rise jeans followed by Shreds’ jeans in 2004 for the first time ever in India. Bleached, brushed, ripped, torn and even ridden with bullets, Denims were moulded beyond imagination to give a whole new character to them

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easiesBrand

Launched in 1998, “Easies” is targeted to the customers between the age group of 25 to 40 years, mostly corporate executives. “Easies” is positioned as a brand for young executives. One of the four iconic brands “Easies” is definitely for someone with a unique sense of style and a refreshing new outlook towards life. Classic range of apparel for the modern, uber-cool man, Easies is known for redefining corporate fashion in India, the coolest possible way. With fresh colours, trendy cuts and patterns, here’s where you will find the perfect blend of style and comfort, like nowhere else. When it comes to quality, we choose

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kloungsBrand

The company has its own retail stores concept under the brand name “K-Lounge”. These stores exclusively display and sell apparels manufactured under the company’s brands. These stores are either self owned and self operated; or self owned and franchisee operated; or franchisee owned and franchisee operated. K-Lounge stores are situated at high end malls and high streets of the major metros, mini metros and large cities with prominent locations.

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lawmanBrand

Launched in 1998, “Lawman” is targeted to the customers between the age group of 18 to 28 years, with a focus on denim and party / club wear. “Lawman” is positioned as a fashion brand. LawmanPg3 – the lifestyle apparel brand from Kewal Kiran Clothing Limited, is famous for introducing the Diags (stretched fabric), the camel-skin-wash, Fume-wash or the auto-reverse shirts, that set trends in the fashion and the style industry.

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killerBrand

Launched in 2002, “Integriti” is positioned as a brand for the masses without compromising on quality. This brand is primarily offered through Multi Brand Outlets.

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