Integriti - a brand that knows exactly how to provide what its customer desires. Kewal Kiran's 'peppy & springy' brand launched in 2002 - Integriti, communicates with people in a way that connects to how they live, work and play.

Integriti brings different collections for people with all kinds of different needs and desires. Just like in mundane life, wear something hip and trendy on a special day, and another day an outfit requiring more functionality. Integriti brings the best of both worlds! There is always something to your taste.

With a strong presence in men's casual wear with seasonal flavours in jeans, shirts, fashion trousers, tee shirts, formal wear, Integriti, in 2009, extended the range by introducing western casual wear and fashion accessories for women - Integriti Galz. The enegry and vibrancy of the brand offerings is complete with 'addicitive' fashion appends - from hats and caps, trinkets and cufflinks to foot wear.

Integriti reaches out and appeals to its consumers through mass communication and presence in select public events and films. Integriti communication displays aspirations of teeny boppers and adult youth. The visuals display the brand promise to add, not just a look, but stand out in the multitude of companions with an attitude - 'what's your unlook' and now 'be-u-r-self'.

Integriti products are available across the country in various multi-brand outlets and over 250 K-Lounge stores. Since 2008, Exclusive brand store - Integriti was launched to extend the reach of the brand and also establish a direct connect with the consumer. As on 31 March 2012 there are 40 Integriti stores.

Integriti apparel is also exported to countries in Middle East and Shri Lanka.