Lawman Pg3, the lifestyle apparel brand from Kewal Kiran Clothing Limited (KKCL), if famed for its innovations in apparel design and now hold 3 patents in 3 years.
Vikas Jain, Director, KKCL says "Mostly designers work on the fabric, cuts, looks, washes, adding designs and other ornamental motifs to enhance the appeal of jeans. LawmanPg3 has looked at very basic things and made them special. Making a stitch fashionable! Washing it with precision! This is innovation. First the never before Y-fi (Stitch), followed by the Vertebrae (stitch and wash), and now Emboss. Three innovations and patents in 3 years! This is a ‘first’ for the Indian denim industry. Lawman Pg3 will continue to be a pioneer and an innovator offering a unique look to our brand loyal customers. With Bollywood style diva, Kangana Ranaut as our brand ambassador, LawmanPg3 will be an iconic style brand too. "
Be individualistic in style – this has been the thirst of every generation of youth. Designers and stylists are forever experimenting with colours, textures, cuts, drapes, washes, feels to create a fashion season. Since 1998, Lawman Pg3 has demonstrated exemplary dare by looking at the basics of style and come out each fashion season with looks so unique and a wear so comfortable. Certainly, jeans is no longer just communicating an expression, it is a hallmark for the dressing occasion.
The LawmanPg3 Collection
Lawmanpg3 is an international fashion line specially designed to speak volumes about who YOU are. Funky! Lively! Lovable! Sculpted! Macho! Fearless! Each fashion season showcases a characteristic range of apparel with a style for every look. Through the use of quality fabrics, distinguishing washes, creative graphics and curious accessories Lawmanpg3 uses revolutionary design techniques that accentuate the best features of your body. The range targets the young age group between 18 to 30 years.
Every season a thematic collection showcases an exuberant theme. Casino collection, Mafia collection, Liquid collection are some of the past seasonal themes that have caught the fancy of young club & party lovers. For this season, the theme is called ‘Poison’.
Patent 1: Y-Fi – the never before stitch
LawmanPg3, stumbled upon a hereto untouched design element. - the stitch -that bonded the denim fabric into the fabled pair of jeans. Experimenting with various needles, threads, and sewing machines emerged the macho-looking Y-fi Stitch.
On 20th February 2009, LawmanPg3 unveiled the never before ‘Y-Fi stitch’ is a designer stitch developed by LawmanPg3 brand with 60 warp by 60 weft, stitched 60 counts in 60 seconds. The innovative stitch adds a new design element to the denim-wear.
Patent 2: Vertebrae – stitch & wash
The LawmanPg3 "Vertebrae" look is a wonderous result of hours of research, plenty of design board trials, countless number of process variations and a lot of accurate measurements. A combination of clinically accurate wash and stitch put together gives you the pair of jeans that has an exciting new uber-cool designer look and feel which imitates a vertebral column. Bollywood’s style icon, Kangana Ranaut endorsed Vertebrae as a differentiator in designer jeans and heralded the ‘arrival’ of innovation in denim wear.
Since Vertebrae LawmanPg3, there is no longer a right or wrong in jeans, just real discussions about “perfect personal style looks”.
Patent 3: Emboss – the mark of a stitch
AW -2011 unveils the patented Y-fi stitch, in a new avatar. A simple observation of a stretched arm showing the protruding veins, and the imagery of the imprint of veins on a leaf, the true to life look of fossilised life, gave birth to a gem of an idea. An idea to create an enhancing effect designed to "rise" the subject, relative to its background. The effect sharpens the edges of objects in a specific plane and suppresses colors. This effect also adds a subtle look and contrast lines to the edges from specific angles. This is the extraordinary effect created by integrating the Y-fi stitch into the folds of the apparel and washing it in precisely measured routine. The magical light and shadow look of the stitch is justifiably named ‘Emboss’.
Lawman Pg3 Chica
Inspired by the catwalk and celebrity trends, the range of LawmanPg3 range for young women is appropriately called “LawmanPg3 Chica”. Truly, a synthesis of aesthetic appeal, functionality and international looks. The collection comprises denim and non-denim styles for exclusive dresses from party, skirts, tops and also matching accessories. The depth of the Pg3 Chica range is derived from the patented Y-fi, Vertebrae, and Emboss lines. Every collection is rooted in the individual pieces. Items, selective favourite pieces form trendy styles, seemingly without any effort – as if the woman has expertly mixed various styles to create her own fashionable style. The Pg3 Chica line is ideal for the active woman dedicated to style and practicality.
The LawmanPg3 apparel range has shirts, blazers, jackets, denim and cotton trousers, tee-shirts, cargos, capris, drapes, jeggings, skirts, shorts and adding depth to the wardrobe are a set of addictive accessories to match with the collection; innerwear, socks, footwear, headwear, sunglasses, deodorants, trinkets and the likes.
The extraordinarily exhaustive range of LawmanPg3, LawmanPg3 Chica and the addictive accessory products offers retailers and lifestyle consultants opportunities to create a unique look for each consumer like never before and cater to wider tastes under one brand experience
LawmanPg3 communications uses multimodal communications to create the brand image and create space in the minds of the brand consumers. Movies, fashion shows, Bollywood fashion diva Kangana Ranaut is the brand ambassador.
LawmanPg3 is available in over 1000 stores across the country through life style stores, large multi-brand outlets, including KKCL's K-Lounge. Since 2010, over 10 LawmanPg3 Exclusive Brand Stores enable the brand to be closer to its consumers and evolve the brand with the changing times. LawmanPg3 has launched its first Exclusive Outlets in Mumbai. The best place to get the exclusive Clubwear on the spot. View images of the stores and visit the store to get your own style in club wear.
Lawman Pg3 is available online at www.lawmanpg3.com. An exciting range of Lawman and the seasonal collections can be viewed online.