Killer was launched in 1989, as the flagship brand of Kewal Kiran Clothing Limited. Today, it is one of the largest selling denim brands in India. Although, the brand also boasts an entire range of lifestyle products for men and women, from clothing to deodorants to sunglasses and footwear. It has been at the forefront of fashion trends, developing innovative products and driving the youth culture. Killer enjoys the leadership position in the premium menswear segment. The brand is known for its international style statement.

Lawman is a fashionable western wear brand. It caters to a wide range of customers from different age groups. The brand is known for its stylish designs and high glamour quotient, making it a style statement. Lawman has several patented and copyrighted products, including Y-Fi, Embossed, Vertebrae, Cobb Stitch, Swan Stitch, Wire Stitch, Broken Stitch and many more. These unique and exclusive designs enhance the brand's appeal and distinguish it from other brands.

Easies is known for its classic range of apparel designed for the modern and uber-cool man. The brand has redefined corporate fashion in India, offering a trendy and fashionable approach. With a focus on fresh colors, trendy cuts, and patterns, Easies provides a perfect blend of style and comfort. When it comes to quality, Easies ensures that only the best materials are selected for their products. This emphasis on quality further adds to the brand's appeal for customers seeking both style and durability in their clothing..

Integriti offers a wide variety of clothing options ranging from jeans, t-shirts, jackets, shirts to comfortable lifestyle products that support the youth. The brand is targeted towards college students who are always experimenting with new trends and are fashion-forward. Integriti's tagline, "the spirit called youth," represents the brand's energetic and youthful spirit and is a war cry for the youth movement. The brand supports the movement that the youth are actively taking part in, showcasing a commitment to social responsibility and awareness.

Junior Killer presents a diverse array of clothing for boys aged 4 to 16 years. With its stylish, high-quality offerings, Junior Killer promises to strengthen Killer’s connection with its loyal customer base by introducing clothing for a younger audience.

Kraus is a casual wear lifestyle brand, fit for the fashion-conscious woman of today. At our design studio, you’ll find the perfect fusion of fashion and technology, carefully executed by the finest designers.

Punya Ethnic is a modern ethnic wear brand that blends traditional Indian craftsmanship with contemporary style. Known for its elegant silhouettes, soft pastel tones, and festive-ready designs, the brand caters to both men and women looking to make a refined statement on special occasions.Rooted in cultural aesthetics yet designed for today’s generation, Punya Ethnic offers a versatile range of outfits that balance comfort, quality, and style. From minimal everyday ethnic wear to statement festive pieces, the brand reflects a “soft yet strong” identity — subtle colors, premium fabrics, and timeless appe